Seeba Group was founded in 1986 in Mumbai, India by Badri Baldawa as a first generation family business. In its infancy, Seeba focused on manufacturing, trading and export of high quality kitchenware products to international markets. Today, it comprises a “family of businesses” with investments in multiple companies across industry sectors, and is run by a passionate team of over 100 associates.
Seeba Industries Private Limited
The Kitchen Company®
Seeba Industries Private Limited designs, manufactures and distributes high quality metal based kitchenware and homeware products to the domestic and international market, including but not limited to the Americas, Europe and the Middle East. The product portfolio covers the entire kitchen lifecycle from “food preparation” to “drinking and dining” through six product verticals – Tableware, Kitchenware, Cookware, Serveware, Barware and Giftware products. As the flagship business of the family, we aim to be a “one-stop-shop” for premium range kitchen products that make our customers’ lives better, easier and happier. We are one of India’s leading flatware manufacturers supplying products under our own brands – Seeba® and The Kitchen Company® or executing “private-label” branding projects.
Seeba Lifestyles Private Limited
Premium Kitchenware Brands
Seeba Lifestyles Private Limited represents the family’s domestic retail trading and distribution business. We are a unique luxury multi-brand retail concept in the premium kitchenware space, and exclusively represent several renowned global brands such as Royal Prestige® (The USA), Amefa (The Netherlands), Richardson Sheffield (The UK), Wilmax (The UK) and The Kitchen Company® (India). These carefully selected portfolio of brands allow us to cover the entire cooking and kitchen experience from “preparation to dining”. Besides the above third party brands, we also market products under our own brand ThinKitchen™.
Private Equity Investments
Seeba Capital Management represents the proprietary investment business of the family office. We invest, across various asset classes, in a variety of businesses and investment opportunities that fit the family office philosophy of “Partner. Build. Grow.” We prefer to partner with founder/ entrepreneur-led early stage or growing companies in India and overseas that have demonstrated potential to build brand and scale. Over the years, we have invested in manufacturing, trading, education, electronic waste management, real estate, agriculture as well as investment management businesses.